Monday, November 20, 2006


What is Google page rank and what does it get you?

Google has invented their own system for ranking the authority or value websites from 0-10. Page rank is strictly judged on the amount of links to your site from other websites. So page rank is essentially a reflection of the work that you have done on your website. If people like your site, a certain article or picture they will post a link to send people there. Links are not all equal however. The higher the pages rank of the linking page the more weight it will pass on to you. Attaining higher ranking links will in turn give you more traffic due to their viewers along with helping you with your page rank.

What does PR do for you?

PR is in a sense like a diploma. A diploma stands for all of the hard work you have done. It is a symbol of your knowledge. Having the diploma doesn't help you solve problems in your field, however the knowledge that it took to acquire the diploma is what finds your solutions. Having a higher page rank isn't going to make your site more valuable, it is just going to back up or credit the fact that you are a highly respected source in your niche.

Achieving a page rank of 5 isn't going to make you more money (unless you are selling links). Getting the page rank of five is the result of the work that you have already done that will make you the more money. Your traffic will most likely go up from a PR4 to PR5 because you will have more inbound links. Those inbound links are always a direct result of something that you did. It could be an article that you submitted or somebody wanting to quote your content on their site. You could also have an image that is popular or many other reasons to receive one-way links to your site.

Content is King!

The more quality and original content you can create the better. If you want to write an article about “widgets” take it a step further and contact the creator of widgets for an interview. If you could get an interview with him/her on your site many other widget sites will probably link to you to show their users the industry news. Write articles about your widgets or a very specific type of widgets. If you are the only person on the net that has an article about South Caroline Red Widgets then you should come up first for that search.

Publish Articles

Also try submitting your articles and content to other sites in the industry. If they like your articles they will post them (it’s free content for them). In the articles always include a one way back-link to your site. Every time you publish an article you have just earned yourself a quality back-link.

Submit to Directories

Some directories are free and many of them cost money for monthly or yearly sub listings. If you are on a low budget find a list for free directories that you can submit your site to. Free directories generally take longer to get listed and have a faster pay option that lists your site a little higher on the page. If somebody is going to find your site through a directory they may also put a link somewhere on the web.

Get Viral

This is what everyone is after. If you can create links that duplicate many times over you are in the money. Many people post a quality article on their site and then submit it to digg.com to achiever the “digg affect”. If you site gets dugg and makes it to the top page you will see a massive up tick in traffic. If the digg users like it enough to bring it up to the top page they will also like it enough to blog about it. This will all result in new quality back links to your site. Which will in turn create higher PR and more traffic channeling through your link network across the web to your pages?

Have passion

Ultimately if you enjoy your site, others will too. Finding passion in your niche will make creating content a breeze. I wish the best of luck to all of you out there on the world wide web.

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